Monday, November 26, 2012

The 20 Most Expensive Keywords in Google AdWords  

The Most Expensive PPC Keywords

How does Google make money? Surprisingly, 97% comes from online pay-per-click advertising. At WordStream we can’t get enough PPC; that’s why we decided to conduct some research and find out what the most expensive keywords are in Google. Some of our results about the most popular and most expensive PPC keywords were to be expected, while some (like cord blood and mesothelioma treatment) surprised us and our readers.

Note: If you don't quite understand this infographic, consider learning more about what is Google AdWords.

Top 10 Most Expensive Google Keywords

The Top 10 Most Expensive Keywords are:
  1. Insurance
  2. Loans
  3. Mortgage
  4. Attorney
  5. Credit
  6. Lawyer
  7. Donate
  8. Degree
  9. Hosting
  10. Claim
You’ll notice that these top ten most expensive AdWords keywords deal primarily with financing and industries that manage vast sums of money. The fact that the educational keyword “degree” is one of the top ten most expensive Google keywords, right up with lawyers and credit, reminds us of the growing cost of education.
The next ten most expensive keywords complete our total list, resulting the top 20 most expensive AdWords keywords:
  1. Conference Call
  2. Trading
  3. Software
  4. Recovery
  5. Transfer
  6. Gas/Electricity
  7. Classes
  8. Rehab
  9. Treatment
  10. Cord Blood
There you have it – the highest cost keywords. If you are considering entering into one of these industries, be ready to pay high cost per click rates for the top keywords. While some may start treatment facilities for the greater good, be aware that you’ll wind up in one of the most expensive niche groups, and your paid search marketing wallet will suffer from those high CPCs.
The most expensive SEM keywords may be frustrating for those in the industries, but they are the best keywords for Google, who makes 97% of revenue from advertising on Google sites (AdWords, AdSense). In the last four quarters, the biggest player of search engine history brought in $32.2 billion in total advertising revenue.

The Most Expensive AdWords Keywords

While the minimum bid per keyword is 5 cents in AdWords, the high cost keywords listed above are nowhere near that. Google can make up to $50 per click from the most expensive PPC keywords.

The most expensive niche groups paying for the most costly keywords are industries with very high lifetime customer value; the most costly AdWords keywords exist in industries where the customer pay-off is considerably high. Ultimately, the amount of money insurance companies get from an individual signing up for insurance with them makes high cost per click rates worth the investment, even at $54 a click.

Tips for Businesses in Expensive Google Keyword Niches

If you are in an industry paying big bucks for the most expensive Google AdWords key words, you will want to make sure you are implementing pay per click marketing best practices. Here are a few to keep in mind:

  • Quality Score: High AdWords Quality Scores can lower your CPC and help you pay less for the most successful keywords. Tools like the Keyword Niche Finder provide you with the ability to divide large keyword lists into smaller, more segmented lists that you can easily write targeted ad text for, resulting in improved Quality Scores and better keyword rankings.
  • Be Specific: Target specific, 3-5 word keywords. You can use a Google AdWords keyword tool to come up with specific keyword ideas, both broad and long tail keywords.
  • Use Negative Keywords: Use a negative keyword tool to find keywords you do not want to show up for. Irrelevant keywords result in costly clicks that will never drive conversions, and when bidding on the most expensive keywords at $50 per click, negative keywords are absolutely essential.
  • Focus on Relevancy
  • Landing Page Optimization: While most AdWords conversion rates stay around 2%, we will often see landing pages convert at 20% or even 30%. The key to landing page optimization is to continuously try out different types of offers and test how people respond to them.
Want to learn Google AdWords? WordStream has the educational resources, tools, and PPC management software your businesses needs for success.

This Infographic is Property of WordStream, Inc.

WordStream is a provider of PPC management software, PPC tools, and a FREE keyword research tool for discovering profitable keywords (key words) for PPC and SEO.© 2011 WordStream, Inc.
To your success,
Thomas Price, AST (Automated Success Team), Motor Club of America San Antonio

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